External Affairs
A subdivision within Radford University’s Athletic Department is its External Affairs area which has the purpose of generating revenue thus providing the foundation or “life blood” for which the athletic department operates. The functions that serve the athletic department's external constituencies are, but are not limited to the following: Corporate Sales, Marketing & Promotions, Athletic Ticket Office, Broadcasting, and the university Licensing & Merchandising program. With recent restructuring and a more aggressive approach, the External Affairs staff has set the following goals for which to strive:
- Enhance athletics image and brand
- Expand and grow athletics fan base
- Further engage athletics current fan base
- Expand and increase current revenue streams
- Create new revenue streams in an effort to advance RU Highlander Athletics to a higher level of excellence
Corporate Sponsorships
The Radford University Athletic Department has a sponsorship program which enables corporations and businesses to support the Highlanders while receiving valuable advertising exposure at Radford Athletic events. This program, which involves all varsity athletic programs, events and facilities/venues, has become a critical revenue stream for the department. Sponsorship packages can include a combination of in-game promotions, event signage, print, radio and online advertising, premium tickets, authorized use of university logos, parking, and public address announcements during athletic events. Businesses utilize these individually tailored advertising opportunities to grow their brand and exposure with the intent to increase their revenue, and often to entertain clients/customers and reward their employees.
CLICK HERE FOR AVAILABLE SPONSORSHIP OPPORTUNITIES
Marketing & Promotions
The overall philosophy of Radford University’s Athletics Marketing Department is to increase attendance, awareness and support for Radford’s 19 intercollegiate sports by creating an entertaining environment that maintains that traditional collegiate atmosphere, while generating revenue opportunities through a variety of opportunities including corporate sponsorships and ticket sales. The Radford University’s Athletics Marketing Department is committed to providing the best possible (game day) experience for all Radford University athletic events and activities, while ensuring a great atmosphere for both our student-athletes and fans.
The Radford University Athletics Marketing Department coordinates all in-game promotions and entertainment, ticket sales and advertising campaigns.
To ensure that those in-game elements are executed professionally and in a timely manner, at least one member of the marketing staff is present at every home athletic event. The staff consists of three full-time positions, and a talented group of student interns.
Marketing & Promotion Staff
Cory Durand, Marketing Associate
Internships
Each academic year, the Radford Athletic Marketing Department accepts several aggressive, creative and self-motivated individuals to fill undergraduate students intern positions. Each intern is assigned specific sport to create and implement promotional plans for that particular sport, in addition to other tasks that support the overall department goals. These students are a very important part of the athletic department’s workforce and make a great impact during their tenure. In return, many athletic marketing interns who have actively participated in these internships have gone on to positions with the New Orleans Saints, University of Tulsa, Marquette, USF, Southern Miss, Louisville, Kansas City Chiefs, the New Orleans Zephyrs, and Kennesaw State.
CLICK HERE FOR MARKETING INTERNSHIP OPPORTUNITIES