Patrick Reed
Assistant Director of Athletic Communications
Patrick Reed is in his second year as an Assistant Director of Athletic Communications at Radford University.
Reed, a native of Roanoke, comes to Radford with experience across multiple media platforms, including television, web content, publications, and radio. In his role at Radford, Reed handles communications for men’s and women's soccer, baseball, and serve as men’s basketball secondary contact. He also produces original feature content for Radford’s athletic web site, radfordathletics.com, and oversee video streaming and multimedia content.
He also serves as the voice of the Radford women’s basketball team on the Radford University Basketball Radio Network and the voice of Highlanders baseball on RadfordAthletics.com. In the spring of 2009, Reed was the play-by-play voice for every game during the Big South softball championships.
Reed has worked at CBS affiliate WLTX in Columbia, S.C., while working towards a Master’s degree at the University of South Carolina. While at WLTX, Reed was the producer of the station’s weekend football programs: Friday Night Blitz and Saturday Night Blitz. His responsibilities for the show included shooting, editing, writing and developing web content. In addition to football, Reed covered other Columbia-area and South Carolina sports, including college basketball, minor-league hockey and amateur baseball. Reed was also a part of the station’s news department as a night-side assignment editor.
Prior to his time in Columbia, Reed had four years of experience in college sports information. In 2005, he became sports information intern at Johns Hopkins University, and handled the media relations, publications and web responsibilities for eight sports, including men’s basketball and baseball. He also spent three years as a student assistant in the sports media relations office at his alma mater, James Madison University, where he earned a Bachelor’s degree in Media Arts and Design.
Reed’s radio resume includes play-by-play and analyst experience with Johns Hopkins football and women’s basketball, and analyst experience with JMU baseball and Harrisonburg Turks baseball (Valley League).
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